DETROIT –The Cadillac SRX luxury crossover today won AutoPacific’s 2014 Vehicle Satisfaction Award for the luxury crossover SUV segment, the third year in a row the SRX has won the award.
The Vehicle Satisfaction Award measures how satisfied owners are with their new car or light truck in 50 separate categories. It reflects the opinions of more than 92,000 vehicle owners nationwide.
“The SRX crossover continues to be Cadillac’s sales leader, and is again on a record pace so far this year,” said Bill Peffer, U.S. vice president, Cadillac sales and service. “In a market segment featuring the world’s top brands, the SRX stands out by delivering more distinctive design, along with the luxury and utility that crossover buyers demand.”
AutoPacific’s research measures owner satisfaction across specific areas related to a vehicle’s operation, comfort, safety and overall purchase/lease experience. AutoPacific is an automotive market research and consulting firm that annually publishes a variety of studies on the industry.
Cadillac has been a leading luxury auto brand since 1902. Today Cadillac is growing globally, driven by an expanding product portfolio featuring dramatic design and technology. More information on Cadillac appears at www.cadillac.com. Cadillac’s media website with information, images and video can be found atmedia.cadillac.com.
AutoPacific is a future-oriented automotive marketing and product-consulting firm. Every year AutoPacific publishes a wide variety of syndicated studies on the automotive industry. The firm also conducts extensive proprietary research and consulting for auto manufacturers, distributors, marketers and suppliers worldwide. Company headquarters are in Tustin, California, with an affiliate office in the Detroit area. Additional information can be found on AutoPacific’s websites: www.autopacific.com and www.vehiclevoice.com.
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